Conversions

Set up conversion goals and track funnel performance.

Overview#

Conversion goals let you track when visitors complete important actions on your site. Define goals based on page visits, custom events, or patterns -- then monitor conversion rates on your dashboard.

Creating a Conversion Goal#

Navigate to Settings > Conversion Goals and click Add Goal.

Page Visit Goals#

Track when visitors reach a specific page:

Goal: Pricing Page Visit
Type: Page Visit
Pattern: /pricing
Match: Exact

You can use pattern matching:

Exact -- matches /pricing exactly
Contains -- matches any URL containing /pricing
Regex -- matches a regular expression pattern

Custom Event Goals#

Track when a specific custom event fires:

Goal: Signup Completed
Type: Custom Event
Event Name: signup_complete

You can optionally filter by event properties:

Goal: Pro Plan Purchase
Type: Custom Event
Event Name: purchase_complete
Property Filter: plan = "pro"

Viewing Conversion Data#

Conversion data is available in:

Dashboard Overview -- conversion counts and rates for each goal
Conversion Detail -- detailed breakdown with referrer attribution
Funnel Analysis -- multi-step conversion funnels

Conversion Rate Calculation#

The conversion rate is calculated as:

Conversion Rate = (Unique Visitors Who Converted / Total Unique Visitors) x 100

This is based on unique visitors (sessions), not total events.

Conversions are attributed to the traffic source of the session in which they occurred. This means if a user arrives via a Google search and later converts, the conversion is attributed to Google organic search.

Supported attribution dimensions:

Referrer source (Google, Twitter, Direct, etc.)
UTM parameters (campaign, medium, source)
Entry page (which page the visitor landed on)
Country (geographic location)

Funnel Analysis#

Create multi-step funnels to understand where users drop off:

Define steps -- add pages or events in the order you expect users to complete them
View drop-off -- see the percentage of users who proceed from each step to the next
Debug bottlenecks -- identify which steps have the highest abandonment rates

Example funnel:

Homepage → Pricing → Signup → Dashboard
  100%   →   45%   →  22%  →    18%