JustAnalytics/Documentation

Reports

Use built-in standard reports and schedule automated report delivery.

Overview#

Reports provide pre-built, curated views of your data organized by business function. Unlike Discover queries (which are ad-hoc), reports are designed to answer recurring questions with consistent formatting, default filters, and scheduled delivery.

Standard Reports Library#

JustAnalytics includes 10 built-in reports that cover the most common analytics needs:

1. Acquisition Overview#

What it answers: Where are my users coming from?

  • New vs returning visitors over time
  • Traffic by channel (organic, paid, social, direct, referral, email)
  • Top referrers with session counts and bounce rates
  • UTM campaign performance (source, medium, campaign)
  • First-visit landing pages ranked by new visitor count

2. Acquisition Detail#

What it answers: How effective are my marketing campaigns?

  • Campaign-level breakdown with sessions, conversions, and revenue
  • Source/medium matrix
  • UTM parameter analysis (term, content variations)
  • New visitor acquisition cost (when revenue values are set)
  • Day-over-day and week-over-week acquisition trends

3. Engagement Overview#

What it answers: How engaged are my users?

  • Average session duration and pages per session
  • Engagement rate (sessions with 2+ pageviews or 10s+ duration)
  • Scroll depth distribution (25/50/75/90/100%)
  • Top events by frequency
  • Returning visitor rate

4. Engagement Detail#

What it answers: Which content keeps users on the site?

  • Per-page engagement metrics (time on page, scroll depth, interactions)
  • Event breakdown by page
  • Session depth distribution (1 page, 2-3 pages, 4-5 pages, 6+ pages)
  • Exit pages ranked by exit rate
  • Content grouping performance (if custom dimensions configured)

5. Monetization Overview#

What it answers: How much revenue is my site generating?

  • Total revenue and conversion value over time
  • Revenue by conversion goal
  • Average order value (for e-commerce goals)
  • Top converting pages
  • Revenue by traffic source and campaign

6. Monetization Detail#

What it answers: What drives the most revenue?

  • Revenue by product/goal with quantity and average value
  • Conversion funnel completion rates
  • Revenue attribution by channel (first-touch, last-touch, linear)
  • Revenue per session by source
  • Goal value trends over time

7. Retention Overview#

What it answers: Are users coming back?

  • Weekly cohort retention heatmap
  • Returning visitor percentage trend
  • Session frequency distribution (1 visit, 2-3 visits, 4-10, 11+)
  • Day-of-week return patterns
  • Retention by acquisition source

8. Technology Overview#

What it answers: What technology do my users have?

  • Browser distribution (Chrome, Safari, Firefox, Edge, etc.)
  • Operating system breakdown
  • Device type split (desktop, mobile, tablet)
  • Screen resolution distribution
  • Browser version adoption (useful for feature compatibility)

9. Technology Detail#

What it answers: Do certain technologies cause issues?

  • Error rate by browser and version
  • Page load time by device type
  • Core Web Vitals by browser
  • Bounce rate by screen size
  • Conversion rate by technology stack

10. Real-Time Overview#

What it answers: What is happening on my site right now?

  • Active users (last 5 minutes)
  • Pageviews per minute (last 30 minutes)
  • Current top pages
  • Active visitor locations (world map)
  • Live event stream

Customizing Reports#

Each standard report can be customized:

Filters#

Apply filters to any report to narrow the data:

  • Date range -- select custom start/end dates or presets (today, 7d, 30d, 90d)
  • Segment -- apply a saved user segment (mobile users, returning visitors, etc.)
  • Comparison -- compare to previous period (day-over-day, week-over-week, month-over-month)

Column Configuration#

  • Add or remove columns from report tables
  • Reorder columns via drag and drop
  • Change the sort column and direction
  • Resize column widths

Chart Settings#

  • Toggle between chart types (line, bar, area, pie)
  • Show/hide specific metrics on charts
  • Change chart granularity (hourly, daily, weekly, monthly)

Saving Customizations#

Click Save as Custom to save your modified report as a new custom report. The original standard report remains unchanged. Custom reports appear in the My Reports section.

Scheduling Report Delivery#

Automate report delivery via email on a recurring schedule.

Creating a Schedule#

  1. Open the report you want to schedule
  2. Click Schedule (calendar icon in the toolbar)
  3. Configure the schedule:

| Setting | Options | |---------|---------| | Frequency | Daily, Weekly, Monthly | | Day | Day of week (weekly) or day of month (monthly) | | Time | Delivery time (UTC) | | Recipients | Email addresses (comma-separated) | | Format | PDF, CSV, or both | | Subject | Custom email subject line |

Schedule Examples#

Weekly traffic summary:

  • Report: Acquisition Overview
  • Frequency: Weekly, Monday at 9:00 AM UTC
  • Format: PDF
  • Recipients: marketing@company.com

Daily error report:

  • Report: Technology Detail (filtered to errors)
  • Frequency: Daily at 8:00 AM UTC
  • Format: CSV
  • Recipients: engineering@company.com

Monthly executive summary:

  • Report: Monetization Overview
  • Frequency: Monthly, 1st at 9:00 AM UTC
  • Format: PDF
  • Recipients: ceo@company.com, cfo@company.com

Managing Schedules#

View and manage all report schedules at Discover > Scheduled Reports:

  • Pause/resume a schedule without deleting it
  • Edit frequency, recipients, or format
  • Run now to send the report immediately
  • Delete to remove the schedule

Email Format#

Scheduled emails include:

  • Report title and date range in the subject line
  • Summary metrics in the email body (key numbers at a glance)
  • PDF attachment with full report charts and tables (if PDF format selected)
  • CSV attachment with raw data (if CSV format selected)
  • Link to view the live report in JustAnalytics

Creating Custom Reports#

Build entirely new reports from scratch:

  1. Navigate to Discover > Reports > Create Report
  2. Select a data source (Events, Errors, Spans, Logs)
  3. Build the report layout:
    • Add metric cards (e.g., total pageviews, average duration)
    • Add charts (line, bar, area with configurable metrics)
    • Add tables (with columns, filters, grouping)
  4. Arrange components via drag-and-drop layout editor
  5. Save with a name and description

Custom reports support all the same scheduling, filtering, and export features as standard reports.